Women in Construction: Caterpillar’s Marketing Leaders Spotlight
March 23, 2026
Women in Construction: Schlouch’s Stayce Rowlands Spotlights Caterpillar’s Marketing Leaders
The construction industry is undergoing a significant transformation. More women are taking on leadership roles, driving innovation, and shaping the future of global infrastructure. At Schlouch Incorporated, we are deeply committed to workforce diversity and recognizing the talented professionals who propel our industry forward.
As part of that commitment, Stayce Rowlands is spotlighting influential leaders across the construction and heavy equipment industries, highlighting the individuals helping move the field forward.
By showcasing successful women in construction, Stayce aims to inspire the next generation of leaders. In this spotlight, she highlights two remarkable women who are helping steer the senior marketing team at Caterpillar Inc., demonstrating how strategic vision and collaboration are shaping the future of the industry.
Stayce Rowlands Spotlights Caterpillar Leadership
Effective marketing in the heavy equipment sector requires a deep understanding of both the equipment and the talented people who operate it. One leader who exemplifies this blend of knowledge is Andrea Clayton.
Based in Peoria, Illinois, Andrea Clayton currently serves as the Americas Marketing Manager for Global Construction and Infrastructure at Caterpillar Inc.
Clayton brings a wealth of experience to her role. She earned her business degree with a focus on marketing from Monmouth College between 1998 and 2002.
Over the years, she has developed a robust skill set that includes strategic planning, social media marketing, and construction management. According to Stayce Rowlands, leaders like Clayton play a crucial role in ensuring that Caterpillar’s messaging resonates with contractors and builders across the Americas.
Event Strategy and Innovation
In addition to strong marketing leadership, the construction industry depends on meaningful customer experiences that bring brands, partners, and contractors together.
This is where Sarah Bobbitt excels.
As a Senior Event Consultant for Caterpillar since October 2023, Bobbitt leads the strategy and implementation of major customer events that showcase Caterpillar’s innovations and strengthen relationships throughout the industry.
Sarah Bobbitt thrives in high-volume environments, bringing extensive expertise in new product introductions, partner collaboration, and digital marketing. She holds a Master’s Degree in Adult and Continuing Education and Teaching from Argosy University Chicago.
Stayce Rowlands notes that professionals like Bobbitt help bridge the gap between technology and customer engagement, creating experiences that connect business partners, colleagues, and customers in ways that support enterprise goals.
Impact on the Industry
From Stayce’s perspective, professionals like Clayton and Bobbitt help create the moments that move the industry forward. Events such as CONEXPO 2026 in Las Vegas are more than trade shows. They are where relationships are built, ideas are exchanged, and leaders become visible.
By catching up with Caterpillar’s team there, Stayce was able to further highlight the women helping orchestrate those high-level experiences behind the scenes.
The combined efforts of professionals like Andrea Clayton and Sarah Bobbitt go far beyond promoting heavy machinery. Their work helps shape how construction companies interact with emerging technologies, new equipment, and global infrastructure development.
Through targeted digital marketing, strategic events, and strong industry collaboration, these leaders help ensure that construction firms have access to the tools, insights, and connections they need to succeed.
As Stayce Rowlands highlights, women in construction continue to bring new perspectives and leadership styles that strengthen the industry and drive innovation worldwide.
Build Your Career with Schlouch Incorporated
The growing presence of women in construction brings fresh perspectives and vital skills to the field.
Schlouch Incorporated is actively seeking passionate, driven individuals to join our team. If you are looking to build a rewarding career in an environment that values diversity, safety, and hard work, we encourage you to apply today.
We are excited to continue highlighting leaders across the construction industry and sharing the stories that inspire the next generation of professionals.
