Stayce Rowlands at CONEXPO

04/10/2026

Mastering Construction Sales: Stayce Rowlands at CONEXPO 2026

Schlouch Incorporated is proud to continue our participation in CONEXPO 2026. Each year, this premier event brings together the most innovative professionals in the construction industry to share knowledge, discover new technologies, and improve business practices. As part of our commitment to industry excellence, we hope our exclusive speaking session transformed how you approach construction sales, and that is exactly what transpired.

If your organization is looking to improve its hit rate, expand profit margins, and secure recurring business, you will want to add these best-of topics to your list of must-dos.

Spotlight on Stayce Rowlands

Stayce Rowlands brings 20 years of civil construction insight to the stage. Also known professionally as Stayce Schlouch for three decades, she has developed a powerful leadership philosophy centered on teamwork, service, and leading by example.

Stayce believes it is a privilege to serve others and help build new leaders. She achieves this by providing clear purpose, goals, and direction to her teams. Guided by core values that include family, a healthy mind and body, service, adventure, patience, and freedom, she thrives in rapidly changing environments.

Her ability to identify issues, empower her team to fix them, and move forward with an attitude of gratitude makes her an exceptionally effective project manager and organizational leader.

Disrupting the Status Quo with Fundamentals of Construction Selling

Stayce Rowlands co-presented alongside Schlouch Inc. mentor Don Swasing at CONEXPO 2026, delivering a powerful session on the fundamentals of construction selling and challenging the industry’s traditional approach. Together, they highlighted how the construction landscape is rapidly evolving, making many long-standing sales practices ineffective and outdated. Stayce and Don emphasized that relying on these legacy methods often results in missed opportunities and stalled growth. Through their session, they not only explained why these approaches are failing, but also introduced a practical framework for disrupting the status quo—equipping construction professionals with strategies to consistently create meaningful, differentiated value for their clients.

The Sales Playbook

A core focus of the presentation was the transition from passive habits to highly intentional strategies. Stayce and Don guided attendees through the process of building a modern, effective sales playbook.

By shifting your focus toward proactive intelligence gathering — such as identifying crucial clues and signals throughout the bidding process — you can significantly improve both your project hit rates and your profit margins.

Building Relationships

Winning construction projects requires more than just submitting the lowest bid. It requires trust. Stayce and Don emphasized the importance of leading with relationships and actively transferring trust during the entire sales process.

By understanding exactly where value occurs for the client, you can position yourself as a trusted partner rather than just another vendor. This client-centric approach is the foundation for long-term success.

 

Key Learning Objectives

Attendees of this session walked away with practical, actionable steps to elevate their sales performance. The key learning objectives for this presentation included:

• Disrupting traditional sales methods to improve overall outcomes.
• Consistently creating and delivering tangible value for every client.
• Increasing your hit rate and margin while building a reliable, recurring book of business.

Transform Your Sales Strategy

We hope you did not miss this opportunity to refine your approach and learn from a proven industry leader. Contact us at Schlouch Incorporated to ask about Stayce Rowlands’s presentation from CONEXPO 2026 and gain the insights you need to position your organization for consistent, long-term success.